In other news, streaming goliath Netflix (NASDAQ: NFLX) continues to draw viewers in with its flagship Stranger Things series. Overall, this is apparent seeing as the fourth and latest season has raked in over 1.15 billion viewing hours in its first 28 days since release. This would make it the second Netflix Original show to surpass the billion hour viewership mark in that time span. Getting into the specifics, Netflix notes that 301 million of those hours were from over the 4th of July weekend. While this would be well behind Squid Game’s 1.65 billion hours, it remains a commendable feat.
All in all, these results could be encouraging for investors looking to jump on streaming stocks now. Even as parts of the world return to normalcy, streaming content remains relevant. For a sense of scale, Stranger Things has been and still is in Netflix’s Top 10 list in 93 countries worldwide. Not to mention, this could further build up consumer hype for the final season of the show, if anything. As the shift from cable TV to digital streaming continues, NFLX stock may be among the leading names to consider.