The rapper Kanye West is to end a once celebrated partnership with the retailer Gap, which had hoped the collaboration could breathe new life into its brand. Mr West accused the firm of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label.
The agreement with Mr West, who goes by Ye, was hailed as potentially transformative when announced in 2020.But there have been signs of strain. Mr West, meanwhile, has repeatedly criticised the company on social media, accusing it of copying his designs, excluding him from meetings and ignoring his requests to join the board. Gap, which has faced its own internal struggles including the firing of its chief executive this summer, declined to comment.
"Gap left him no choice but to terminate their agreement," he said. "Ye will now promptly move forward to make up for lost time by opening Yeezy retail stores." The company, which is owned by Mr West, was valued at $2.9bn in 2020 when the 10-year deal with Gap was announced.
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