Under Armour, Inc. (UA)

Under Armour, Inc. (UA)

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Under Armour Inc. Profile

Under Armour Inc. (UA.xnys) is an American sports equipment company that manufactures footwear, sports and casual apparel headquartered in Maryland, the United States. Following its establishment in 1996, Under Armour gained public attention when it became the outfitter of the new XFL football league. A couple of years later, Under Armour Inc. went public following traditional Initial Public Offering (IPO), raising $153M (USD). The company employs 16.400 people globally, and its current market cap is $8.7B (USD). Under Armour Inc. (UA.xnys) is traded on the New York Stock Exchange (NYSE) Class A and Class B as a component of the Standard & Poor’s 500 (S&P-500). Since gyms struggle to get back to pre-pandemic life, Under Armour’s share price seems to be struggling to recover. However, Under Armour is now focused on strengthening its brand through enhanced customer connections, practical innovations, strict go-to-market process, digitization to reach customers directly, and selling more inventory at a total price.

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