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Sector: Consumer Discretionary
Industry: Transportation
Ticker: NYSE: UBER
Trading Hours: 09:30 - 16:00 EST (16:30 - 23:00 GMT+2)
Current Market Capitalisation: US$147.38 billion
Employees: 30,000+
Uber Technologies Inc. Overview
Uber Technologies Inc. (NYSE; ticker: UBER) is a tech-driven disruptor reshaping urban mobility, food delivery, and freight logistics. Founded in 2009 by Travis Kalanick and Garrett Camp and incorporated in 2010, Uber rewired how people travel as it launched a fleet of privately owned cars that consumers can hail on a frictionless app-based platform. Beyond this, the company also has a food delivery service called Uber Eats, which has gradually cornered the food delivery industry in the US (not without competition). Uber Freight, the company’s logistics unit, is also quickly gaining steam.
Uber’s business model enables the company to grow through scaling as it leverages a complex network of drivers and algorithms to match supply with demand. With operations in over 70 countries, Uber has cemented itself front and centre in the gig economy, blending technology with real-world convenience. Yet, it hasn’t been all smooth ‘rides’, with regulatory battles, driver classification issues, and competition from local players. Fortunately, the company’s adaptability and innovative push make it a compelling Stock to watch for traders and investors.
Why Trade Uber Technologies Inc. (UBER) Shares?
The Uber Stock demonstrates both high liquidity and sufficient volatility, meaning investors can easily trade Shares of the company, as well as employ both short-term and long-term trading strategies.
As part of the broader tech ecosystem in the US, Uber is often influenced by industry trends (with a special focus on the tech sector), investor sentiment on growth Stocks, and innovation cycles. Investors looking to capitalise on the gig economy and digital disruption often see Uber as a mainstay and, for many, a household name.
Uber’s quarterly earnings are closely monitored by market participants, often leading to increased volatility, especially if the earnings report deviates from analysts’ estimates.
The Stock’s performance is tied to trends in the transportation sector, fuel prices and shifting consumer behaviour. Are more people hailing rides? Is delivery spending up or down? These trends help shape Uber’s trajectory and, therefore, are closely monitored by analysts and investors.
What Influences the Price of UBER?
Uber’s Share price isn’t driven by one factor alone – it’s a flurry of company-specific catalysts, industry trends, and economic conditions.
Revenue growth, profitability, and forward-looking guidance released every quarter are key for investors who seek a summary of Uber’s performance and company projections. Out-of-consensus reports and positive (and negative) forward guidance can trigger elevated volatility in the company’s Share price.
Uber has faced lawsuits and hindering regulations worldwide, from labour classification laws to city-specific ride-hailing bans. Any shifts in regulatory pressure can elevate volatility in the Stock’s Share price.
Uber often moves in sync with broader tech Stocks, particularly high-growth and gig-economy companies. Consequently, risk-on and risk-off market sentiment can impact investor appetite.
Uber’s core business hinges on demand for transportation and food delivery. Macroeconomic factors like inflation, recession woes, and consumer spending behaviour directly impact user engagement, which can have a marked effect on Uber’s Share price.
Rivalry with Lyft in the US (and maybe Tesla in the near future), Didi in China and Bolt in Europe keeps Uber innovating, trying to figure out new ways to keep customers engaged. Meanwhile, strategic partnerships, such as integrations with automakers or fintech firms, can drive optimism forward.
Traders watching Uber need to keep an eye on these moving developments. If any of these fall through and fail to deliver value, all others can take a hit, ultimately resulting in challenges and the need to develop new solutions.
How To Trade Uber Technologies Inc. (UBER) Share CFDs?
Uber’s dynamic and volatile price action makes it a popular instrument for CFD (Contract for Difference) trading. Whether you’re a short-term scalper, a position trader who follows long-term trends, or a new investor in the financial markets, the FP Markets Academy can help you learn how to trade Share CFDs.
CFDs offer investors a cost-effective way of trading (and hedging) across various asset classes, including individual Shares, such as Uber. A CFD contract is created between two parties – a buyer and a seller – who both ‘take a position’ based on the underlying asset’s price movement. Each CFD transaction is cash settled, with each party agreeing to exchange the difference between a trade's opening and closing prices. In addition, CFDs are regularly traded with leverage (margin), meaning CFD investors can increase their position size with only a fraction of the total investment value.
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Uber Trading FAQs
1. Why should you invest in Uber?
1. Why should you invest in Uber?
Uber is a leader in the transportation and delivery industries and offers investors strong quarterly and annual financials, robust profitability and innovative business models that help keep it ahead of the competition. However, while the company has outperformed and analysts are upbeat, investment decisions should be based on a combination of individual research and risk management.
2. Is UBER a Buy, Hold, or Sell?
2. Is UBER a Buy, Hold, or Sell?
According to analysts polled by Reuters, 87% recommend a Buy, while 13% favour a Hold.
Uber's current mean price target is US$88.75.
3. What are the advantages of trading Uber
Share CFDs compared to buying physical Shares?
3. What are the advantages
of trading Uber Share
CFDs compared to buying physical Shares?
Uber Share CFDs allow investors to go long (buy) or short (sell) without owning the underlying Shares. In turn, this brings flexibility and leveraged trading opportunities in either direction. This is different from trading in physical Shares; while buying physical Shares is generally straightforward, selling is more complex, and regarding leverage, the majority of Stock investors tend to invest using a cash account: without the use of leverage.
Additionally, Share CFDs are generally more appealing to shorter-term and medium-term traders, while physical Shares tend to attract longer-term investors.
4. How do leverage and margin work when trading
Uber Share CFDs?
4. How do leverage and margin work when trading Uber Share CFDs?
Leverage lets traders control larger positions with smaller initial capital and can magnify both gains and losses. Margin, on the other hand, is the amount required to open a leveraged trade.
5. What are the risks associated with trading
Uber Share CFDs?
5. What are the risks associated with trading Uber Share CFDs?
Before trading Uber Share CFDs, it is important that you follow the rules set out in your Trading Plan. This should include strategies to buy and sell, trade management, and the risk profile. It is important to also consider market volatility and your current exposure.
6. What factors should I consider before opening
a CFD position on Uber?
6. What factors should I consider before opening a CFD position on Uber?
Watch for releases of earnings reports, pay attention to market sentiment and grasp the overarching macro trends – all these elements will help you gain more knowledge and determine trading ideas on the Uber Stock. That said, most factors to consider before opening a CFD position should be detailed in your Trading Plan.
7. Can I short Uber Shares with CFDs, and how does this work?
7. Can I short Uber Shares with CFDs, and how does this work?
Yes, CFDs allow short-selling on Uber. With dedicated order windows on most reputable trading platforms – such as MetaTrader 5 (MT5) – and the option to select different order types, specify trading volume, and set stop-loss and take-profit values, the process for selling Share CFDs is straightforward.
8. What trading platforms are used to trade
Uber Share CFDs?
8. What trading platforms are used to trade Uber Share CFDs?
Uber CFDs are available on major trading platforms like MT5 and cTrader.
9. What fees and charges should I be aware of when trading Uber Share CFDs?
9. What fees and charges should I be aware of when trading Uber Share CFDs?
Swap Fees (Overnight Fees):
Commission Charges:
Note that the commission charges apply to both Standard and RAW MT5 accounts.
10. How can Uber Technologies’ earnings reports impact Uber CFD trading positions?
10. How can Uber Technologies’ earnings reports impact Uber CFD trading positions?
Earnings releases – especially those that surprise investors and go above or beyond analysts’ expectations – can trigger sharp price movements, making the reports top-of-mind events for traders and investors looking to capture volatility-driven opportunities. News flow may also influence Uber’s Share price; for example, a new service that is viewed as positive for the company and its customers can bolster the Share price. On the other hand, negative news could weigh on price action.